15th December 2017

7 Easy Tips to Implement to Maximise Your Business' Online Local Presence on Google

Want your business to be found online? It can be difficult to get exposure with the internet being such a flooded space. However targeting your online market locally can improve your exposure greatly. That way, your business will be displayed to potential cliental who are more likely to do business with you because you are local. Numerous businesses spend thousands on Search Engine Optimisation (SEO) to rank their business on Google, however here are 7 tips you can easily implement to help your business’ local presence on Google:

 

1. Google My Business & Reviews

Google My Business is a free and easy-to-use tool that will help you manage your online presence across Google, including Search and Maps. By verifying and editing your business information, you can not only help customers find you, but also tell them the story of your business.

Google My Business also allows for users to leave reviews of your business. Encourage your clients to leave you positive reviews, as Google will take this into consideration when ranking your business online. They definitely favour businesses with more positive reviews, so ensure that you not only encourage your clients to leave reviews but also give them a good reason to want to leave a review.

Not sure if your business is on Google My Business? Type your business into Google and see if your business pops up on the side (see screenshot for reference).

If your business does not appear, here is the link to get started https://www.google.com/business/

If you need any help and aren’t quite sure how to go about this, then please contact us and we can assist you.

 

2. Ensure Your Website is Optimised

If your website is built in a Content Management System (CMS) such as Wordpress, you can easily implement or change page titles and descriptions yourself. You can install a SEO plugin such as YOAST SEO.

Refer to the screenshot below to see what we did for our client Thats Right Bookkeeping and why they currently rank #1 for “Bookkeeper Berwick”.

Also ensuring your websites meta tags and keywords are utilised correctly will assist in your local SEO rankings. An example of some good key words would be ‘Berwick, Bookkeepers, BAS, South Eastern Suburbs’ in relation to the above screenshot. Figure out what your business is about, and that should help you determine what kinds of key words are best suited to your company.

Key words are quite simple once you get the hang of them but if you are unsure how to do this, contact your web developer or get in touch with us to assist.

Another thing that can factor in on how your site ranks is your domain name. For those of you who are unsure, your domain name is your www address of your website. If your domain name has keywords relevant to what you offer, this can assist when Google ranks your site. We do have a few tips on another blog post about Things to Know Before Deciding on a Domain, which may be helpful if you aren’t quite sure what you want as your web address yet.

 

3. List Your Business on Local Directories

If Google can see links to your website from trusted sources, this will boost your sites performance and credibility. Ensure your business is listed on local directories such as True Local, Bing Places, Google My Business, Yelp, Yellow Pages, Super Pages etc. Make sure that these listings have the correct details so it is consistent throughout and people won’t be confused about how to contact you.

 

4. Create a Sitemap

A sitemap lists every page on your website and is typically hierarchical. For example, you would start by having your landing page, and listing what pages link from there and if there are any extra sub pages etc. The main purpose for sitemaps is for search engines such as Google to crawl your website. Creating a sitemap can be very easy to do if utilising a platform like Wordpress, or if you need any assistance then feel free to contact us and we would be happy to help you. Here is an example of a sitemap, click here.

 

5. Ensure The Content on Your Website is Well Written

It is well worth investing in a content copywriter who specialises in writing website copy. Ensuring not only that your site includes keywords related to your business, but it also sounds natural and the content written is of value and relatable to visitors to your site.

If you need to be put in touch with content copywriters, please contact us and we can direct you to a someone suited for your business.

 

6. Be Active on Social Media

Social media should be a key aspect to every business. With millions of people scrolling through sites like Facebook and Instagram every day, you are missing out on a lot of potential clients by not being involved on those platforms. Not only is Social Media a great top of mind tool, it is a platform to share important information, new updates, specials/promos or to educate your followers. The more interaction you can create with users, the more Google with notice your business and will result in your SEO improving.

 

7. Blog

Much like mentioned above with social media, blogging will show Google you are active. Google favours website that have fresh content that is of value to visitors and also allows Google to further crawl more pages on your site. Blogs are also another way to promote any news or information that you can share to your social media platforms. The more people engaging with you on social media, results in followers seeing your content regularly, and potentially visiting your site on a regular basis, which is exactly what Google likes to see.

 

Hopefully these tips helped get the ball rolling with different ideas that you could implement to help with your local presence on Google. If you struggle to remain constant in keeping your information fresh and updated, or even don’t post on social media regularly, then feel free to contact us if you feel as though you need a few extra hands. We are more than happy to help with your online marketing, and will be able to assist with any of your digital marketing needs.

1300 448 184

hello@zain.digital