Are you confused about which social media platform is best for your business? If you want to know which one will work for you, you first need to understand who you want to connect with. The best way to determine this is to ask the following questions: Who is my target market? What...

We have all read them … the factual articles promising to give us answers and insights… that turn into a boring advertisement encouraging us to buy their widget or sign up for their life-changing program. Companies set aside thousands of dollars for their marketing budget and wonder why they are...

Do you think that creating a brand out of your business would take too much money, time and know-how? It’s actually a whole lot easier to include in your online marketing than you may anticipate. Here’s a To Do list of simple things you can implement in your internet marketing to...

Why do you need to blog? I often meet business owners who do not fully understand the importance of creating regular, fresh content to catch the attention of search engines. Some of them may already be creating blogs but don’t know why they're not achieving a good ranking on Google....